Turning Luck: Cultural Charms Reimagined as DIY Toys

Wong Li Tong Crafts Interactive Automaton Toy Series for Global Good Fortune

Amidst life's challenges, the quest for good fortune takes a creative turn with Wong Li Tong's 'Turning Luck'—a DIY wooden automaton toy series that marries cultural symbolism with playful interaction.

The 'Turning Luck' collection stands out with its unique blend of mechanical design and cultural storytelling. Each toy in the series represents a different global lucky charm, such as the Japanese Maneki-neko or the Swedish Dala Horse, inviting users to engage with the diverse traditions of luck. As the handle turns, the charm's associated positive energy is symbolically activated, offering a tangible experience of cultural respect and enjoyment.

Environmentally conscious, the series utilizes sustainable materials like MDF and acrylic, with laser-cut precision and vibrant UV printing. The brand's commitment to sustainability extends to digital assembly guides, reducing paper and ink waste. The transparent acrylic panels not only reveal the intricate mechanics but also serve as a canvas for the cultural narratives of each charm, further enhancing the educational aspect of the toy.

Technical specifications reveal a thoughtful approach to design and user experience. Each model is meticulously sized to ensure all parts fit within the body, eliminating the need for additional packaging. The result is a series of toys that are not only interactive and educational but also environmentally friendly, reflecting Wong Li Tong's holistic design philosophy.

Wong Li Tong's design team, including LAU YOONG GUANN and NG KOK KIANG, has meticulously crafted each model to foster intercultural communication and provide entertainment. The 'Turning Luck' automaton toys serve as a bridge between cultures, offering a playful exploration of the world's good luck symbols while promoting environmental responsibility.

With a Silver A' Design Award under its belt, 'Turning Luck' has been recognized for its innovative approach to design and its ability to evoke positive emotions. The collection not only celebrates global diversity but also encourages users to build and interact with symbols of good fortune, creating a unique and meaningful experience.


Project Details and Credits

Project Designers: Wong Li Tong
Image Credits: Image #1: Designer Ng Kok Kiang,2023. Image #2: Designer Lim Chiew Hong,2023. Image #3: Designer Lim Chiew Hong,2023. Image #4: Designer Ng Kok Kiang,2023. Image #5: Designer Ng Kok Kiang,2023.
Project Team Members: Illustration Designer: LAU YOONG GUANN Visual Designer: NG KOK KIANG Promotional Marketing: WONG LI TONG Model Designer: LIM CHIEW HONG
Project Name: Turning Luck
Project Client: Department of Visual Communication Design


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